I Openers services include: strategic branding, alliances, sponsorships, audience building, social media, public relations, marketing strategy, business development, connecting to influencers, and problem solving.

Through creative customization, and a deep understanding of client and brand needs, I Openers has successfully sold, negotiated and activated millions of sponsorship dollars to support client events, festivals and programs.

At the core of I Openers expertise is an understanding of how to connect with and engage consumer audiences. We know that experiential marketing only works if it satisfies our clients needs and delivers results. I Openers has successfully developed and executed a multitude of experiential marketing programs that generated publicity, audience growth, brand awareness and sales. We have created unforgettable consumer touch points for major clients and brands at a variety of prestigious events and venues, creating customized activities always keyed to ROI.

I Openers philosophy of PR is in contrast to the typical, passive, plug-and-play press release strategy of most agencies. We are specialists in custom crafting content into stories that individually serve the specific needs of journalists and editors, resulting in breakthrough coverage for our clients. I Openers prides itself on developing formal and personal alliances with media outlets and leaders for guaranteed and scheduled PR results, to build brands and bring measurable results.

In these challenging economic times, it is more essential than ever that partnerships and alliances are the right ones to drive profit and results. I Openers is known in the market as a firm that has successfully aligned many major companies, organizations and projects for mutual value and benefit. As an established and respected expert in the media and marketing industry, Ilene Rapkin can open doors and offer access to decisionmakers and key executives in media companies, ad agencies, and major brands in luxury travel, culinary, health/wellness, auto, and packaged goods.

Ilene Rapkin is the President and Founder of I Openers. Prior to starting I Openers, Ilene held executive sales and marketing positions at companies including American Express Publishing, Condé Nast, and Primedia.

Ilene shares her marketing and sales expertise, and lessons in management and leadership, through “Driving ROI & Productivity Training”, a division of I Openers she created in 2009 for select clients in the media and entertainment industries. Private two to three hour sessions are customized for senior marketing and sales executives to optimize and fine-tune their own skills for personal growth and results, and to help them create innovative revenue driving solutions for their teams and clients.

For information about one-on-one access to Ilene Rapkin and “Driving ROI & Productivity Training”, please complete the form on the CONTACT US page.